Bespoke events – Hardy

Hardy 150 years event

For its 150th anniversary, the prestigious British fishing rod brand wanted to organize an event bringing together its partners and customers in the warm setting of the Comptoir Général. For the occasion, the venue’s scenographic team has created an intimate members’ club atmosphere, as well as several museum displays dedicated to fishing, presenting collections and unique pieces from the brand’s history: flies, rods, reels, beautiful books, …

Hardy’s brief

– Intimate event immersing guests in an elegant and warm atmosphere

– Present the world of fishing

– Highlighting several products of the brand retracing its 150 years

The realization of the Comptoir Général

The warm and cozy atmosphere of the decor of the Comptoir Général

Collectible fly box under glass

Collectible fishing rod integrated into the decor


Highlighting the partner brand

Listening to its partners, the Comptoir Général advocates subtle and elegant marketing that highlights a product or a brand by integrating it into the unique energy of the place and its decor.